Bachelor Degree -Business Administration - Marketing/Sales

Would you enjoy creative thinking and working with people in a business environment? The business of business is what you get from Westwood. Business skills can place you on hundreds of different career paths leading to the road of accomplishment.

Westwood students can choose to focus on either Accounting or Marketing & Sales. Either one of these areas of concentration will broaden a student’s understanding general business concepts, by providing additional hands-on exposure in one of these two important areas in business.

The concentration in Marketing and Sales provides additional focus on the latest principles and technologies for today’s high-tech business environment, including courses in areas such as e-commerce, consumer behavior, and market research. This concentration helps prepare students who wish to focus on career opportunities in such dynamic areas as sales, distribution, advertising, marketing research, retailing, new product development and marketing.