Bachelor of Science in Business Administration-Marketing
The Colorado Tech Online Bachelor of Science in Business Administration with a concentration in Marketing provides students with the knowledge they need to succeed in an industry that features some of the highest wage and salary growth rates in the entire employment field.
For individuals with business savvy, strong communication skills and a high level of creativity, opportunities in Advertising, Brand Management, Marketing Research and many other fast-paced, exciting fields will continue to present themselves. In fact, the U.S. Department of Labor estimates there will be a 29.1% job increase in marketing-related positions by 2010.
This online degree program will prepare graduates with an understanding of the intricate relationships between organizations and their customers. Course content has been developed to emphasize current marketing trends and opportunities for success. Some of the courses in the Bachelor's (BSBA) in Marketing degree program include:
- Consumer Behavior Fundamentals
- Personal Selling and Customer Focus
- Marketing Research Practices
- Integrated Marketing Strategies
- Principles of Advertising and Public Relations
- Applied Marketing Management
Like all of Colorado Tech Online's revolutionary degree programs, our BSBA in Marketing is taught via our Climb Learning System, a personalized multimedia platform with rich, interactive courses; tutorials; and activities that engage students in a dynamic learning experience.
Courses are taught by established professionals in their field, giving students valuable opportunities to derive insights and real-world perspectives from experts in the marketing field.
Colorado Tech Online students with no previous college experience can complete this online degree program in about 2 1/2 years. Students with prior college credit, military experience or an Associate's degree may be eligible for the Colorado Tech Online Baccalaureate Degree Completion Program. In some cases, this program may shorten the length of the degree program to 15 months.
CTU Academic Certificates Included in This Degree Program
You can earn eight CTU Academic Certificates without adding classes or tuition cost as you work toward the completion of your Bachelor's (BSBA) in Management online degree. Attaining these résumé-buildings certificates can help you take your career to new heights. This Bachelor's (BSBA) in Management includes the following certificates:
Basics of Accounting and Finance
If you lack training in accounting and need to know the basics to advance in your career, then this program is for you. You'll develop fundamental knowledge of processes that influence financial and managerial decisions that you can then apply in a variety of organizations-small and large businesses, not-for-profit organizations, governmental agencies and the military.
Business Fundamentals
If you want to sharpen your management skills and understand the basics of business necessary for successful performance in today's dynamic business environments, then this is the certificate for you. This certificate provides a common body of knowledge related to business, human resources, marketing and technology.
Business in the Global Environment
In the 21st century, the vast majority of employees will be involved in international business. Some may be assigned to international managerial or technical posts, and others may be employees of domestic business, government and non-profit organizations that employ multicultural work forces. Today, even a small local business needs to understand its role in a growing global marketplace. This certificate focuses on the skills and knowledge necessary to manage effectively in a global, diverse business environment. You will develop the global viewpoint appropriate for the business and technology leaders of today.
Human Resource Development
Increasingly, chief executive officers (CEOs) claim that the management of people is vital to the success of their organizations. The goal of human resource development (HRD) is to improve the performance of organizations by maximizing the efficiency and performance of people. As a result, HRD is one of the fastest growing areas of professional endeavor. This certificate program was designed to supplement the Human Resource Management certificate by developing skills in four additional key areas of human resources. This program is for human resource management professionals who want to develop effective management skills, seek professional advancement or gain professional recognition.
Management Essentials
Are you a manager interested in increasing your effectiveness? An individual looking to move into management? Now you can acquire an in-depth understanding of the basic concepts of management and change while exploring the manager's role. Gain insight into human behavior and the manager's responsibility in organizations. Learn how the best managers manage for success. This program prepares you to become an entry-level supervisor and advance to a management-level position. As you develop your management skills, your ability to contribute to your organization's achievements will begin to soar.
Organizational Systems Improvement
Today's competitive environment has forced information technology companies and companies in other industries to look beyond individual process improvement to the way their entire organizational systems work. This has resulted in firms examining how they function internally and how they interact with suppliers and customers. The degree to which companies can effectively understand these functions and take steps toward improvement will continue to be a key factor in creating a sustainable competitive advantage. This certificate provides the foundation to understand how to make strategic changes in the appropriate organizational systems.
Project Planning
Business leaders and decision-makers are continually responsible for organizing and directing teams of workers to create a specific outcome in a given time frame. Project management expertise is essential to organizations as they realize the advantages of resource utilization, which can bring products and ideas to the market in less time and at a reduced cost of development. This certificate is intended to provide students with a 'big picture' approach to Project Management, especially the 'nuts and bolts' aspects to planning of a successful project.
Sales and Marketing
The distinction between sales and marketing is clearly defined in this certificate. You will learn concepts and skills associated with managing a sales force, supporting the sales department with effective advertising and public relations, and creating and implementing a marketing plan. You will also learn the nature of sales promotion and direct marketing along with planning, control and testing. The use of media, building relationships with the media, types of media and the way they do business, and budgeting for a marketing plan are also included.